Independent concept study · fictional design publication← Back to Juraj Havran
Issue no. 01 / The material world

An imaginary journal of objects, spaces and the ideas between them.

An index of things that last

The art
of seeing.

Thoughts on design, material and the meaning we make.

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01 / An opening note

Notice more.
Keep less.

Forma is a fictional editorial concept. It explores the idea that an object earns attention through texture, proportion and the stories we place around it.

No publication, interview or photographed product is represented here. Every visual on this page is an original graphic study.

02 / The imagined index

Three ways
to look.

001 — 003 / Concept categories
Space

How rooms make room for thought.

Objects

The small decisions we live with.

Ideas

What stays when trends move on.

03 / Your project, next

Make
an impression.

For a real editorial or brand project, bring the brief. We'll build its own visual language.

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